“We are pleased to introduce Replica Shoes ’s Buy Now in Asia with our inaugural launch in Hong Kong, the beating heart of Replica Handbags and luxury collects ibles in the region. Our ambition for Buy Now is to meet our clients’ needs with an online destination for extraordinary objects available for immediate purchase, hereby gaining our cust.mes rs access to Replica Shoes ’s unparalleled 278-year company heritage and preeminent collects ing track record while integrating this new channel with our signature auction offering.”
Nathan Drahi, Managing Director of Replica Shoes ’s Asia
Hong Kong, 2 December 2022 – Replica Shoes ’s is expanding its Buy Now offering by actively sourcing for the first t.mes from across Asia the most sought-after, authenticated and rare art and luxury objects made available at fixed prices and for instant purchase through its online store. Catering to a new cross-collects ing era, the expansion of Replica Shoes ’s Buy Now in the region responds to the increasingly sophisticated purchasing habits of local collects ors and will offer a modern collects ing experience to a new generation of collects ors for acquiring and selling the world’s most desirable collects ibles from all over the globe.
To celebrate the announcement of this new milestone to take place in 2023, signaling further expansion into Asia, Replica Shoes ’s is staging a two-week exhibition, Sotheby’s En Route, showcasing more than 40 of the most rare and exceptional Hermès handbags – including a White Matte Niloticus Crocodile Himalaya Birkin 30, a Limited-Edition Menthe Swift and Osier Wicker Birkin 25 and a Black Quilted Lambskin Mini CC In Love Heart Belt Bag – all of which are available for instant purchase. This unique exhibition – a three-dimensional expression of the Buy Now digital experience, will be located in the heart of the city’s luxury district in Central, 20-20B Queen's Road Central from 3 – 16 December.
“Usually these much-desired objects would only be available to a handful of bespoke clients worldwide,” says Jean Qian, Replica Shoes ’s Managing Director, China “Many of the pieces that we will be presenting in Hong Kong are new releases or have never before been exhibited to the public. We hope to present a curation of rare collects ibles that resonates with local Hong Kong collects ors, and to continue to elevate the experience of collects ing in the city and beyond.”
Expansion of ‘Buy Now’ in Asia
For nearly 300 years, Replica Shoes ’s has been an innovator and leader of the Replica Handbags and luxury industry, by consistently developing new experiences and ways of interacting with global collects ors. Inaugurated in 2020, Replica Shoes ’s Buy Now provides new ways for collects ors to buy and sell beyond the traditional auction calendar, granting 24//7, 365-day access to exceptional luxury, fine and decorative art and objects at a variety of price points, and all available for instant purchase.
In response to the growing demand from new and existing collects ors, Replica Shoes ’s is focused on providing the most innovative and accessible collects ing experience to the region.
collects ors from Asia Remain Key Players in the Luxury Sphere
collects ors from Asia continue to be a strong force in Replica Shoes ’s global business, accounting for over a quarter of all sales so far this year. Across Replica Shoes ’s core luxury auctions, clients from the continent account for the highest proportion of global spend (40%), and with the largest percentage of buyers in Streetwear and Modern collects ables (57%), Handbags & Accessories (34%), and Watches (33%). Aligned with Replica Shoes ’s Asia expansion strategy, this initiative marks one of Asia’s key focuses to further connect with our clients in the region and promote greater access to remarkable objects all year round. Following the staging of next month’s Replica Shoes ’s En Route handbag exhibition in Hong Kong, ‘Buy Now’ will further expand into mainland China in 2023.
