Rokh x H&M Has Landed - Lookbook, Prices, Returns Where to Buy It

H&M’s latest designer collaboration with Korean designer Rokh is finally available to shop both online and in-store after dropping today (18th April). The hotly anticipated collection dropped this morning at 9am, and while much of it has sold out, there’s still time to grab some of the sought after pieces if you’re quick! As always, these designer collabs fly off the shelves and as we expected, Rokh x H&M has been no different.

The news of H&M’s latest designer collab was shared in press release just months after they teamed up with Rabanne on a collection of beautifully glitzy pieces for party season. While we’re usually treated to at least one collab every year, they seem to be becoming more regular, no doubt thanks to their huge popularity. As well as Rabanne, H&M also released a collection with Mugler in 2023.

While the common denominator of their designer collections is the fact that they bring luxury fashion to a wider audience, each collection is completely different and unique. Korean-born designer Rok Hwang launched Rokh in 2016, having learned the ropes under Phoebe Philo at Céline, as well as at Chloé and Louis Vuitton. His elegant designs are instantly recognisable, with unusual details like asymmetric hemlines, double layers, belts and detachable hems, all of which can be seen in this collection.

In a statement, H&M’s creative advisor and head of womenswear design Ann-Sofie Johansson explained why the giant chose to work with the luxury brand, saying, “Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them.”

Rokh’s creative director Hwang expressed his joy at sharing his designs with a wider audience, adding, “Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.”

The H&M group are no stranger to designer collaborations and have paved the way for other high street brands that have followed suit. As well as the countless collabs H&M has released, its sister brand Other Stories has teamed up with many celebrated designers including Rodarte, Rejina Pyo and Sindiso Khumalo, as well as their latest ‘co-lab’ with Susan Fang. It’s great to see designers with real talent reaching a wider audience, particularly as these price points are usually out of reach for most of us.

Keep scrolling for details of the collection. Next, read about Uniqlo’s next designer collab as well as the best designer collabs of 2024 so far (and yet to come).

Cheap Luxury Handbags may earn commission if you click a link from one of our articles on to a retail website. Read more about how we choose our products.

Contents hide

1 Rokh x H&M release date time

2 Where to shop Rokh x H&M

3 Rokh x H&M prices

4 How many pieces can you buy?

5 Rokh x H&M returns

6 Rokh x H&M campaign video

7 Rokh x H&M lookbook

8 Shop Rokh x H&M

8.1 Womenswear

8.2 Menswear

Rokh x H&M release date time

Rokh x H&M is now available to buy both online and in-store after droppin at 9am on April 18th, 2024. While much of the collection has sold out online, there are still a few pieces still available to purchase if you’re quick!

Where to shop Rokh x H&M

You can shop Rokh x H&M from hm.com and in select stores across the globe. In the UK, it will be available to buy exclusively in H&M’s London stores at 224 Regent Street and 72 Kings Road.

Those who headed into store were required to queue up. H&M operate a colour-coded entry system on a first come, first served basis. If you don’t manage to buy anything, the pieces are already being listed on reselling sites albeit at a higher price point. H&M collabs are known for being resold in the days following the release at up to four times the original price, so it’s best to avoid this if you can.

Rokh x H&M prices

The Rokh x H&M collection is pretty affordable. Prices range from £34.99 to £399, so everyone can get a piece of the pie.

These prices are on par with previous designer collabs from H&M. Rabanne x H&M‘s prices started at £119.99 for an embellished cardigan, while the most expensive piece was a metal mesh midi dress priced at £549.99. Mugler x H&M ranged from £34.99 for a pair of earrings and went up to just under £500 for a leather coat.

How many pieces can you buy?

To make things fair, H&M only allow customers to buy one piece of each style, whether shopping online or in-store. While it may be frustrating as you won’t be allowed to order a few different sizes, it does stop people buying the entire collection and selling it online at a higher price to make a profit, which can only be a good thing!

This limit only applies in the first three hours, but as I say, the designer collabs usually sell out pretty darn quick so you’ll be pushed to find much left to buy later in the day.

Rokh x H&M returns

It’s super important to be prepared before you shop, as H&M has strict rules when it comes to the returns of their designer collections and this has caught me out in the past. While their regular returns are accepted within 28 days of your order, it’s a whole different story for Rokh x H&M.

If you’re buying Rokh x H&M in-store, you only have three days to return your purchases. H&M ask that you return your purchase to the same store that you bought it, but this isn’t a hard and fast rule – it’s just so they can resell it as quickly as possible. As you’d expect, a receipt is required to get your money back.

If shopping online, they’re more lenient. You have four weeks from the launch date to return your order if you bought it online. Note that isn’t four weeks from when you bought it, so you won’t be able to make any returns after 16th May, 2024.