What is Mermaidcore? How To Rock The Trend in 2023

It’s no secret that aqua-related trends are on the rise.

We’ve had the understated coastal grandma aesthetic of 2022 (think stripes, linen and cosy knits), but now’s the turn of her stylish and slightly sassy granddaughter. Enter: mermaidcore

The popularity of this trend, however, is hardly surprising given the excitement around the release of Disney’s Little Mermaid this month. This long-awaited live-action remake (starring Halle Bailey as Ariel) has helped #mermaidcore amass over 220 million views on TikTok.

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A post shared by Halle Bailey (@hallebailey)

So if ever there’s a time to jump aboard the trend of the summer, it’s now.

Contents hide

1 What is mermaidcore?

2 What is mermaidcore makeup, hair and nails?

3 Shop mermaidcore makeup

4 What is mermaidcore fashion?

5 Shop mermaidcore fashion

What is mermaidcore?

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It’s essentially what it says on the tin, embracing mermaidcore (or the mermaid aesthetic) involves dressing and styling yourself like a mermaid. Obviously, mermaids are mythological creatures meaning there’s serious room for interpretation with aesthetic.

You’ve got the bold and bright side of this trend which encompasses a shimmering colour palette full of silvers, blues, greens and purples. On the other side, you’ve got the more muted and wearable part of the mermaidcore colour palette which favours pastels, creams and golds.

What is mermaidcore makeup, hair and nails?

When it comes to mermaidcore makeup, it’s all about bringing those shimmering ocean hues onto the eyelid for instant drama, along with a sparkling white shade in the inner corner of your eyes.

To keep the attention on your eyes, this trend suggests opting for fresh and dewy skin, fluffy brows and a clear gloss.

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A post shared by Sydney Sweeney (@sydney_sweeney)

With hair, there’s a lot of room for personal style. While traditionally mermaid’s hair has been associated with long, wavy tresses, the 2023 interpretation varies from undone with lots of seashell and pearl accessories to slicked back for more of a ‘wet look’.

And for a fully cohesive moment, opting for a nail colour in the same shade as your eyeshadow will give you that extra layer of mermaid magic.

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Shop mermaidcore makeup

Illamasqua Iconic Chromes in Captivating, Look Fantastic, £11 – buy now

Natasha Denona Mini Pastel Palette, Look Fantastic, £24 – buy now

Mermade Hair PRO Pink 32mm Waver, Look Fantastic, £41.40 – buy now

Rimmel 60 Seconds Super Shine Nail Polish 721 Siren, Boots, £3.99 – buy now

What is mermaidcore fashion?

When you think of mermaidcore fashion, your mind might conjure up images of shell bras and fishnet tights, but there’s also a softer, more delicate side to it.

We’re seeing details such as shells, pearls, scalloped edges, sea glass, ruffles, crochet, tulle and sequins all making a splash in the fashion world.

Then as for mermaid style silhouettes, long and flowy seems to be the name of the game, with fluted sleeves, sheer items and asymmetric skirts making their way from the runway to the high street.

In short, I’m obsessed!