Sunshine’s got us feeling all sorts of fabulous, and with summer in full swing, there’s no better time to update your beach wardrobe! Whether it’s slathering on fake tan or shopping for a bikini, I find myself so excited for summer every single year. It’s probably down to the fact that we’ve all been unable to travel for the past three years, so now I’m feeling more excited than ever to enjoy scorching weather on the beach. If you’re like me, then stick around because I’ve rounded up my picks for the hottest bikinis and swimsuits I’ve found at our beloved high-street retailer, H&M.

I have to confess that I’ve already bought a swimsuit from H&M this year, and it’s one of the most flattering that I own. It’s not too restrictive and it’s super chic, so I’ve been perusing its bikini section ahead of summer 2024 to find a similar two-piece.

What is it that you look for in a bikini? For me, it’s comfort, support, style, affordability and most importantly, a flattering fit. I’m not saying that’s what’s most vital for everybody, but it is for me. I’ve always felt slightly uncomfortable being almost naked on a beach, so the swimwear I’m wearing must make me feel and look good for me to go out there wearing it.

H&M’s swimwear isn’t too fussy, but it’s well-fitting and affordable. I’m not easy to please, but I’m a big fan.

Have I swayed you too? While I’m expecting to see the high street hero add more to their offering as summer draws closer, there are plenty of stylish options already available to shop. Keep reading to see my wish list. Next, learn the swimwear trends that are dominating the scene this 2024 and discover this year’s hottest leopard print bikinis swimsuits you can’t miss.

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Shop H&M Bikinis

Strappy Glitter Swimsuit, £55 

Strappy Glitter Swimsuit, £55 buy now

Shine bright like a diamond! This glittery swimsuit is a showstopper with a flattering square neckline and adjustable straps.

Padded-cup cut-out swimsuit, £27.99

Padded-cup cut-out swimsuit, £27.99 buy now

One-shoulder magic! This swimsuit has a cool cut-out detail, ruching for a flattering fit, and supportive cups for a poolside win.

Padded-cup High-leg swimsuit, £21.99

Padded-cup High-leg swimsuit, £21.99 buy now

Love this high-leg swimsuit! It has supportive cups and cheeky cutouts for a flattering and fun look.

Padded bikini top, £12.99

Padded bikini top, £12.99 buy now

Calling all frill fans! This bikini top has a cute ruffled neckline and comfy padding for poolside perfection.

Tie tanga bikini set in patterned black and white patterned, from £9.99

Padded triangle bikini top, £9.99 buy now

Tie tanga bikini bottoms, £9.99 buy now

Obsessed with this black and white patterned tanga bikini set! The tie details on both the top and bottoms allow for a perfect fit, and the price can’t be beat at just £9.99. Feeling cute and confident all summer long has never been so affordable!

Padded-cup High-leg swimsuit, £27.99

Padded-cup High-leg swimsuit, £27.99 buy now

One-shoulder wonder! This swimsuit is all about asymmetry with a cool neckline and supportive cups.

Black non-padded bikini set, from £12.99

Non-padded bikini top, £12.99 buy now

Bikini bottoms, £9.99 buy now

Lift and support without wires! This bikini top has pretty frilled straps and a comfy underwire for a natural shape.

V-neck swimsuit, £10

V-neck swimsuit, £10 buy now

Simple and chic! This v-neck swimsuit is a beach day essential with a flattering cut and full lining.

Padded-cup High-leg Bandeau swimsuit, £18.99

Padded-cup High-leg Bandeau swimsuit, £18.99 buy now

Bandeau babe alert! This bandeau swimsuit has hidden support and a chic high-leg cut perfect for catching rays.

Padded-cup High-leg bandeau swimsuit, £32.99 

Padded-cup High-leg bandeau swimsuit, £32.99 buy now

Feeling fancy? This bandeau swimsuit features stunning cut-outs, metal buckles, and supportive cups for a poolside statement.

Tie tanga bikini set in shiny pigeon blue, from £9.99

Padded triangle bikini top, £9.99 buy now

Tie tanga bikini bottoms, £9.99 buy now

Loving this triangle bikini set! The adjustable straps and tie front closure give you the perfect fit, while the removable cups offer comfy support. Plus, the mid-rise bottoms are flattering and comfy.

Padded-cup swimsuit, £27.99 

Padded-cup swimsuit, £27.99 buy now

Love the gathered detail on this v-neck swimsuit! It adds a touch of texture and has comfy padding for all-day wear.

High-leg swimsuit, £21.99

High-leg swimsuit, £21.99 buy now

Classic with a twist! This high-leg swimsuit has a simple round neck and cheeky cutouts for a timeless look.

One-shoulder cut-out swimsuit, £15.99

One-shoulder cut-out swimsuit, £15.99 buy now

One-shoulder love! This swimsuit has a flirty cut-out and a cute heart detail for a fun and unique poolside look.

Halterneck cutout swimsuit, £35

Halterneck cutout swimsuit, £35 buy now

Sustainable style alert! This tangerine swimsuit is made from recycled nylon and features flattering cutouts and hand-braided halter ties eco-conscious and gorgeous!