H&Mโs Newest Innovation Story The Cherish Waste Collection Drops Today Here’s What You Need to Know
It’s here!
H&Mโs latest Innovation Story titled the Cherish Waste collection is here, and itโs every bit as beautiful as the last.
The brand first launched its Innovation Stories, which are a series of exclusive collections committed to promoting more sustainable technologies, materials and production processes, back in early 2021.
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The Cherish Waste collection for 2022 premises around taking low impact materials, many made from recycled garments, ocean-bound plastic and other waste materials, and turning them into something beautiful.

If youโre expecting it to be boring, think again. You can expect bold silhouettes, pops of colour and studs everywhere.
Excited? Us too. Keep reading to find out when the collection drops and where you can get your hands on it.
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What to expect from H&Mโs Cherish Waste Collection
For this collection, the design team at H&M looked at how they could re-use fabrics and materials normally considered waste and use them to create something beautiful โ and that they did.
The collection is full of bold proportions combined with cutting edge materials, creating statement fashion pieces that will be instantly recognisable.
Speaking about the collection, H&Mโs Creative Advisor Ann-Sofie Johansson explained, โThis collection is a celebration of love, filled with wardrobe heroes that feel comfortable to wear, even if they are dramatic, statement pieces.
โMy advice is to step out of your comfort zone and explore versatile combinations: dare to wear an oversized leopard-print coat with heart-shaped spots with a tight, cut-out bodysuit, or relax in a co-ordinated set with heart motifs inspired by foil balloons.โ
Standout pieces include the bubble gum-pink heart-shaped evening dress in recycled polyester, and the white tiered ruffle dress in recycled nylon and polyester tulle.
Weโre also loving the leopard print coat made from recycled polyester and the heart print shirt.

Is the Cherish Waste Collection sustainable?
With the growing popularity of high-end resale sites like Vestiaire Collective, Rotaro and Resellfridges, it can sometimes be difficult to shop sustainably on the high street.
While in the past H&M has had a reputation for being one of the main drivers of fast fashion, the brand has been working towards creative solutions to becoming more sustainable in the past few years.
H&M set itself the goal to be climate positive and fully circular by 2040 and is making active steps to achieve this; the Cherish Waste collection is their fifth innovation collection with many new materials being used this time, including recycled silk, MIRUM, recycled silk and AirCarbon.
H&Mโs Concept designer Ella Soccorsi explained how the collection is intended to be cherished and shared, stating, โWe are passionate about circularity, so most pieces have labels inside to encourage customers to write their names and a message when it is time to pass them on.โ
Of course, as a fast fashion brand it can never be fully sustainable.
Read more about H&Mโs sustainability and ethics.

When is H&M Cherish Waste Collection launching?
The Cherish Waste collection will be available to buy online at hm.com and in select stores from April 21st.
H&M Cherish Waste Collection Prices
Similar to previous Innovation Stories drops, the prices for the Cherish Waste Collection are slightly higher than the regular H&M collections.
Starting from ยฃ17.99 for accessories, the collection goes up to ยฃ229.99 for a recycled polyester tulle white dress. Keep scrolling for every single price, listed.
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The collection in pictures

Tulle puff dress, ยฃ139.99 โ buy now

Pink Heart-Shaped Evening Dress, ยฃ99.99 โ buy now

Silk Slip Dress In White, ยฃ69.99 โ buy now

Orange Cropped Cardigan, ยฃ39.99 โ buy now

Oversized Silk Shirt, ยฃ99.99 โ buy now

Leopard-print coat, ยฃ139.99 โ buy now

Mesh Dress, ยฃ39.99 โ buy now

Oversized motif-detail T-shirt, ยฃ24.99 โ buy now

Knitted mini dress, ยฃ39.99 โ buy now

Oversized printed jersey top, ยฃ29.99 โ buy now

Heart Print Shirt, ยฃ69.99 โ buy now

Graphic Print Trousers, ยฃ69.99 โ buy now

Loose Fit Flounce-trimmed jeans, ยฃ49.99 โ buy now

Jeans, ยฃ34.99 โ buy now

Cut-out body, ยฃ24.99 โ buy now

Satin and lace top, ยฃ49.99 โ buy now

Lace-trimmed satin shorts, ยฃ34.99 โ buy now

Non-padded mesh bra, ยฃ19.99 โ buy now

Heart-detail thong briefs, ยฃ12.99 โ buy now

Non-padded mesh bra, ยฃ19.99 โ buy now
Heart-detail thong briefs, ยฃ12.99 โ buy now

Flame-motif stay-ups, ยฃ17.99 โ buy now

Heart-shaped bag, ยฃ49.99 โ buy now

Sunglasses with storage pouch, ยฃ34.99 โ buy now

Studded cuff, ยฃ34.99 โ buy now

Short necklace, ยฃ34.99 โ buy now

Heart Earrings, ยฃ34.99 โ buy now

Rhinestone chain-detail court shoes, ยฃ119.99 โ buy now

Necklace, ยฃ34.99 โ buy now

Studded mules, ยฃ99.99 โ buy now






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