Damson Madder is the brand of the moment. I can barely walk down a street in London without seeing someone wearing those leopard print cargos or a gilet. Despite not owning either of those pieces, I’m a huge fan of the brand. The reason I don’t, then? Because while I’d love to splash out, I’m really trying to save my pennies right now as we all are. The inflation rate might be falling here in the UK, but that doesn’t mean times aren’t tough so instead of spending £100 on a pair of trousers, I’ve been doing some research into lookalikes instead. Trust me when I say there are plenty of ’em!

Damson Madder is all about timeless pieces with a modern twist. I love how they offer soft, feminine silhouettes, bold prints, and pops of colour. They started out small, but their unique aesthetic quickly gained a loyal following and they’ve become a go-to brand for women who want to look effortlessly put-together. Their collections are on the pricier side, and while the Damson Madder sale is always pretty good, but their bestsellers usually aren’t included. So I’ve hunted down the best dupes that capture the spirit of Damson Madder’s style without costing a fortune. Keep reading to see the dupes and, at the same time, learn more about the brand.

Next, find out where you can buy Damson Madder as well as these amazing brands that are similar to Damson Madder.

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Does Damson Madder run big or small?

Damson Madder clothes typically run oversized, so if you prefer a more fitted look, you should order a size down. That said, their clothes are supposed to look oversized so you can also afford to stick to your regular size. For more specific sizing details like how their jeans fit, you can read more in our sizing review.

Where is Damson Madder located?

Damson Madder is a London-based brand, which launched in 2020. They don’t have any physical stores, but you can purchase their clothes from their website or from some select retailers like ASOS, Anthropologie and Urban Outfitters.

DM themselves charge for returns, so it’s often a good idea to shop elsewhere if you want to save some pennies. You might want to order two sizes and avoid the expense of having to return a pair.

Is Damson Madder ethical?

Yes, Damson Madder is considered an ethical brand. They focus on using eco-friendly materials such as organic cotton and natural dyes. They also strive to be transparent about their production process. This means they are committed to ethical labor practices and minimising their environmental impact.

Shop Damson Madder dupes

The Original: Tilly Gilet in Denim, £85, Damson Madder

Tilly Gilet In Denim Damson Madder, £85 buy now

One of DM’s standout pieces, this sleeveless denim gilet offers a classic look with a modern twist. The quilted body adds a touch of texture, while the scoop neck and double front tie closure create a flattering silhouette. Made from a rich navy denim, the Tilly Gilet is a versatile piece that can be dressed up or down.

The Dupe: Denim Waistcoat with Ties in Indigo, £36, ASOS Design

The Dupe: Denim Waistcoat with Ties in Indigo, £36, ASOS Design buy now

ASOS has so many amazing DM dupes right now, I almost don’t know where to start! This denim waistcoat might not be quilted, but it looks pretty darn similar to the original, don’t you think? Wear this over dresses, shirts or on its own for a modern day look we love.

The Original: Rafe Pant, £85, Damson Madder

Rafe Pant, £85, Damson Madder buy now

The leopard print Rafe pant from Damson Madder is another of their bestsellers, and for good reason. These babies are thick, comfy and effortlessly look but I couldn’t help but notice ASOS’ seriously similar pair for over half the price!

The Dupe: Cotton Poplin Wide Leg Trousers in Leopard Print, £28, ASOS DESIGN

Cotton Poplin Wide Leg Trousers in Leopard Print, £28, ASOS DESIGN buy now

I’ve just ordered this pair of leopard print trousers because they look incredibly similar to the DM pair! With a drawstring waist and identical pattern, they’re not as thick but they look almost exactly the same.

The Original: Penelope Apron Dress, £80, Damson Madder

Penelope Apron Dress, £80, Damson Madder buy now

The Penelope dress is adorable! With bows at the waist, it’s the ultimate in coquette style and it comes in a few different colours and prints.

The Dupe: Tie Detailed Smock Midi Dress in White, £29.99, COLLUSION

Tie Detailed Smock Midi Dress in White, £29.99, COLLUSION buy now

Apart from the wider straps, this £30 dress from ASOS COLLUSION looks almost exactly like the Damson Madder style. It’s going right in my basket, I’ll tell ya that for free!

The Original: Dion Jean in Pink Stripe, £100, Damson Madder

Dion Jean in Pink Stripe, £100, Damson Madder buy now

After a pair of jeans with a difference? Say hello to these adorable jeans in pink stripe! There’s a matching gilet if you’re interested.

The Dupe: Relaxed Poplin Trousers, £24.99, Monki

Relaxed Poplin Trousers, £24.99, Monki buy now

We’re heading into summer, so maybe you’d rather a poplin pair instead? This sweet style from Monki is a quarter of the price of the Dion jean and super similar too.