H&M has kicked off its Christmas and Boxing Day sale early and to save you time scrolling through the thousands of items that have been discounted, I’m sharing the best pieces we’re snapping up right here. On top of that, I’m laying out everything there is to know about the H&M Boxing Day sale right here, including the sale start date and how much you can expect to save.

Whether it’s the brand’s home decor, chic womenswear or cute kidswear, they really do have something for everyone. H&M is super generous with discounts, offering member rewards, an annual birthday offer and various other exclusive deals for newsletter subscribers throughout the year. Members get the best deals, with bonus vouchers for money spent, free shipping and first access to new collections, and usually the benefits extend to the sales too.

Members are given first access to clearance styles, so if you haven’t already signed up, it might be a good idea. But enough about the membership. What in the sale is worth your attention? Here’s what you need to know. Next, check out what we’re shopping from the Ganni sale.

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When is the H&M Boxing Day sale?

H&M has kicked off their Boxing Day sale early. Right now, you can save up to 50% off on womenswear, menswear, kids and baby, homeware and beauty. You can expect the sale to continue throughout the Christmas period and into January, but if there’s something you really want, I recommend buying it sooner rather than later. Like with all sales, shoppers are quick to make the most of the discounts so items are likely to sell out.

Are things cheaper on Boxing Day?

Absolutely. While Black Friday is often hailed the best shopping day of the year, it’s not all that it seems. Consumer group Which? tracked over 200 products from last year’s sales across brands like Amazon, Boots, John Lewis and Very and found that 98% of products were the same price or less at other times of the year, while 45% were actually cheaper at other times of the year.

In my personal experience, the Boxing Day sales are way better than Black Friday and are definitely when you’ll find some of the best discounts of the whole year.

How big are the discounts during the H&M Boxing Day sale?

Right now, you can save up to 50% off. Last year however, H&M offered up to 80% off select items and there’s no reason why the brand won’t increase the discounts this time around too.

Shop the sale

With over 7,000 womenswear items to go through, let us do the hard work for you. Below are our top picks of the H&M sale.

Rib-knit polo-neck jumper, now £18 – buy now

Jacquard-knit jumper, now £9 – buy now

Teddy-lined jacket, now £30 – buy now

V-neck blouse, now £5 – buy now

Sweetheart-neck mini dress, now £26 – buy now 

Loafers, now £9 – buy now

High-waisted tailored trousers, now £12 – buy now

Fleece sports top, now £21 – buy now

Quilted trousers, now £10 – buy now

Draped wrap dress, now £21 – buy now

Suede loafers, now £45 – buy now

Double-breasted blazer, now £32 – buy now

Balloon-sleeved wrap dresses, now £17 – buy now

High profile Chelsea boots, now £64 – buy now

Water-repellent parachute trousers, now £14 – buy now

Satin slip dress, now £12 – buy now