Best Fashion and Beauty January Sales 2024 - Our Complete Guide

Are you a avid sale shopper? If so, you’re in luck as I’m sharing all the best January 2024 sales on right now so you can explore them all in one place. There’s no better feeling than finding a bargain, particularly when times are as hard as they are right now. We should always be mindful of our purchases, but when you’ve had your eye on an item for months and it finally goes into the sale, it’s the perfect time to pounce.

It’s always good to be prepared, so I’m making things a little easier for you. Right here, I’m rounding up all the best fashion sales on in January. Bookmark this page, as we will be updating it all the time. If you’re planning your 2024 wardrobe, read our guides to the biggest bag and shoe trends that will be huge over the next 12 months. And don’t forget to read our AW23-24 trend report either.

Contents hide

1 What time of year are fashion sales best?

2 Why is it better to shop the January sales?

3 When do the January sales start?

4 Are January sales online as well as in store?

5 Are January sales better than Black Friday sales?

6 Best Fashion Beauty Sales On Right Now: Quick links

6.1 Fashion

6.2 Beauty

7 January Sales Highlights

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What time of year are fashion sales best?

Fashion sales follow a similar pattern year after year making them quite easy to predict. You can expect the winter sales to kick off from as early as mid-December or Boxing Day and to last throughout January. The summer sales then start again around June. Black Friday and Cyber Monday are hugely popular discount days at the end of November, and then you can expect Christmas sales to kick off again in December and the cycle starts again.

From personal experience, I’d say June and December/January are the best sale periods of the year. On top of this you will always find some ad-hoc sales, however these can be harder to predict as they are less frequent. My advice would be to sign up to the newsletter of the brands you want to know about as sale information is always dropped there first.

Why is it better to shop the January sales?

One of the best things about shopping in January is getting the best deals on a few holiday sale leftovers from retailers, especially if you didn’t get to check off everything on your wish list. You can also stock up on winter clothes earlier in the year. Many shops offer great deals on their winter collection until January, but you have to be quick about it. They only offer winter clearance sales until supplies last. So, if you want a reeeaallly early start on your winter wardrobe, then you better keep an eye on all your favourite brands offering New Year deals.

When do the January sales start?

Boxing Day and January sales are pretty much the same thing. Many sales kick off straight after Christmas on Boxing Day and continue for weeks, while many start even earlier in mid-December. As expected, the most popular items sell out first, but if you’re patient you may find that some pieces you have your eye on are further reduced each week in January. Always remember to have your items saved before the sale starts – it makes it so much quicker and hopefully means you will get the pieces you have been lusting over.

Are January sales online as well as in store?

You can opt to shop in-store now, but there are plenty of sales online too – so you don’t even have to get out of bed to go shopping. Some brands apply these discounts automatically, while others require a special code at checkout, so you just have to take note to ensure you don’t accidentally miss a saving. We’ll be updating our below sales predictions with any codes as soon as they become available so make sure to bookmark this page.

Are January sales better than Black Friday sales?

As mentioned, Black Friday is known widely as the biggest shopping event of the year. This is probably because it’s on for a short time, nearly all brands take part and it takes place just before Christmas, so it’s the ideal time to buy presents. Black Friday discounts are great for snapping up newly-released items, but it’s worth waiting for January sales for the real discounts IMO.

In a 2019 investigation, it was discovered that 85% of products advertised during Black Friday sales were actually cheaper at other times of the year. In fact, they found that 98% of home or technology products were cheaper to buy after Black Friday. Fashion is slightly different of course, but after Christmas is always a better time to snap up discounted items as the prices tend to be lower after the gift giving day. Brands try to clear a chunk of their inventories in preparation for the New Year, so they will try to offer many items at incredibly low prices.

Best Fashion Beauty Sales On Right Now: Quick links

Fashion

There are so many great sales on right now and here are the highlights. Remember, many of these brands have extended returns for Christmas.

Zara: Get up to 60% off in the huge winter sale, on now.

Mango: Get in the end of season sale.

COS: Right now, get up to 50% off selected items.

Arket: Right now, get up to 50% off selected items.

Missoma: Get up to 65% off select items in the January sale, which includes pieces from the Lucy Williams, Harris Reed and Savi collections.

Other Stories: Get up to 60% off online and in-store on selected items.

Monki: Get select items only.

ASOS: Right now, ASOS is offering up to 80% off nearly 75,000 items. Yes, really.

Sister Jane: Get up to 50% off in the end of season sale.

Shrimps: Get Archive pieces.

H&M: Right now, get thousands of items in the final sale. Read more about the H&M sale.

Sweaty Betty: Right now, get up to 60% online and in-store with new styles just added.

Matches: Right now, get up to 80% off over 6,000 items.

Ganni: Right now, get up to 50% off over 500 items. Read our edit of the Ganni sale.

Net-a-Porter: Get on thousands of items now.

Farfetch: Final reductions: get , plus an extra 20% off selected styles.

Me+Em: Right now, get up to 60% off in the end of season sale online only.

Ghost: Right now, get up to 60% off in the end of season sale.

Coggles: Get up to 60% off thousands of designer items from brands like Ganni, Alex Arigato, Baum und Pferdgarten, KITRI and more.

MyBag: Right now, get up to 50% off select designer handbags from Vivienne Westwood, Coach, Marc Jacobs, Ganni and many many more. Download the app to get an exclusive 20% off too.

AllSole: Right now, get up to 50% designer shoes from Veja, Steve Madden, Coach, Dune, Alohas many more. Save 20% off your first order with the code NEWAS20.

Monsoon: Right now, get hundreds of items. Use the code EXTRA10 for an extra 10% off everything.

Accessorize: Right now, get hundreds of items.

Warehouse: Right now, get up to 80% off select items.

MyTheresa: Right now, get thousands of items.

KITRI: Right now, get up to 60% select items. Use the code EXTRA15 for an extra 15% off.

Urban Outfitters: Right now, get up to 75% off selected items. You can also get £20 off orders over £100.

Oliver Bonas: Get over 400 items in the final reductions.