Looking good doesn’t need to be expensive. It’s such a myth that it does, and it’s one that’s always annoyed me. Style really isn’t about having tons of money; it’s something personal and unique to each individual and is such a powerful way of expressing yourself. Some people might have all the money in the world to splash out on a designer wardrobe, but if you’re not sure what suits you or what you like, it doesn’t even matter. Having a tighter budget doesn’t mean that you can’t dress in a way that feels special. As you’ve probably guessed, this is something I’m really passionate about, so I found 17 new season pieces for under £100 that prove it.

Despite the doom and gloom in the news about the prices of clothing (and everything else) constantly going up (the inflation rate for clothing in the UK was four per cent in March 2024), I promise that there are still plenty of brands that cater to those on a tighter budget. We all know the seriously affordable labels like Primark and Tu Clothing at Sainsburys, but what about those who still want high quality clothing without spending hundreds?

Labels like Sezane, Aligne, Arket and COS are some of my personal favourites, as not only are their products hardwearing and good quality, but they’re stylish too. You might come across one or two people wearing the same item as you (that COS bag is everywhere, and for very good reason), but it’s worth it. I personally don’t have the cash to splash on designer handbags right now, and even if I did, it feels like such a luxury that I’d genuinely find it hard to part ways with hundreds of pounds on one item. Maybe one day, but for now, I’d rather spend less. Luckily I still can. Below, you’ll find my edit of the best new season pieces for less than £100 for you to peruse. I hope you like them as much as I do! Next, read my guide to how to dress up without wearing heels.

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Denim Maxi Skirt, £55, Marks Spencer

Denim Maxi Skirt, £55, Marks Spencer buy now

This denim maxi is a modern twist on a classic! The high waist and front slit make it both stylish and practical, perfect for today’s effortlessly chic look.

We The Free Libre Wide-Leg Jeans, £88, Free People

We The Free Libre Wide-Leg Jeans, £88, Free People buy now

These jeans are giving major 70s vibes! The wide-leg cut is incredibly flattering, and the retro-inspired wash is ideal for a laid-back, casual style that’s right on trend. Priced under £100, they’re a great value.

Mira Straw Tote, £89, Whistles

Mira Straw Tote, £89, Whistles buy now

This chic straw tote is perfect for summer! Its spacious design and natural texture make it a stylish and practical choice for sunny days. The neutral color pairs effortlessly with any outfit, adding a touch of sophistication to your look.

Brie Chunky Knocker Stud Earrings, £50, Maudella

Brie Chunky Knocker Stud Earrings, £50, Maudella buy now

Bold and beautiful, these earrings are a statement piece that will instantly elevate any outfit, adding a touch of glam that’s perfect for the new season.

Square neck drop hem mini beach dress in orange, £18, ASOS

Square neck drop hem mini beach dress in orange, £18, ASOS buy now

Ideal for a beach vacation, this dress features a cute square neck and ruffled hem, with its bright orange color making it a standout choice for summer fun.

100% cotton striped shirt Woman, £35.99, Mango

100% cotton striped shirt Woman, £35.99, Mango buy now

A classic striped shirt is always in style! This one is perfect for layering or wearing solo, making it a versatile piece that’s essential for any wardrobe.

ZW Collection Animal Print Dress, £49.99, Zara

ZW Collection Animal Print Dress, £49.99, Zara buy now

Chic and stylish, this dress features bold animal print and a scarf-effect neck, adding a sophisticated touch to a fashion-forward look.

Premium Wrap Over Maxi Dress, £72, Warehouse

Premium Wrap Over Maxi Dress, £72, Warehouse buy now

Elegance defined! The wrap style is incredibly flattering, and the midi length is versatile for any occasion, making it a must-have for a refined and polished appearance, all under £100.

Sleeveless Satin Midi Dress, £97, Other Stories

Sleeveless Satin Midi Dress, £97, Other Stories buy now

Satin dresses are trending, and this one fits right in! The simple design and glossy finish make it a versatile piece for both dressy and casual settings, priced under £100.

Tailored Shorts, £97, Arket

Tailored Shorts, £97, Arket buy now

Modern meets classic with these high-waisted, relaxed-fit shorts. They’re stylish and comfortable, making them a great addition to any seasonal wardrobe.

Rainbow Moonstone Chunky Healing Stone 18ct Gold Plate, £129, Daisy London

Rainbow Moonstone Chunky Healing Stone 18ct Gold Plate, £129, Daisy London buy now

Beautiful and meaningful, this necklace features a stunning rainbow moonstone and a chunky chain, adding a boho touch that’s perfect for the new season.

Cream Cotton-Blend Split Front Waistcoat Vest Top, £14.99, New Look

Cream Cotton-Blend Split Front Waistcoat Vest Top, £14.99, New Look buy now

Ideal for layering, this waistcoat’s split front adds a unique twist, and the cream color is incredibly versatile, perfect for transitioning between seasons.

Teo Denim Wrap Top, £52, Sister Jane 

Teo Denim Wrap Top, £52, Sister Jane buy now

Cute and casual, this denim wrap top features a feminine tie detail and a loose fit, making it perfect for a relaxed summer style.

Tomboy Shirt, £85, Sezane

Tomboy Shirt, £85, Sezane buy now

A crisp, clean white shirt is a wardrobe staple. This classic piece is ideal for any occasion, offering timeless style that remains in vogue—all for under £100. And from Sézane? Can you believe it?

Hazel Knee Length Denim Skirt, £89, Aligne

Hazel Knee Length Denim Skirt, £89, Aligne buy now

Versatile and stylish, this denim skirt’s wrap waist and knee length make it suitable for both casual and dressed-up looks, staying on-trend for any event.

Tie-Detail Turtleneck Dress, £85, COS

Tie-Detail Turtleneck Dress, £85, COS buy now

Modern and chic, this dress combines a classic turtleneck with a unique tie detail, making it a standout piece for a contemporary wardrobe.

Cortez leather and suede-trimmed shell sneakers, £80, Nike At Net-a-Porter 

Cortez leather and suede-trimmed shell sneakers, £80, Nike At Net-A-Porter buy now

Timeless and luxurious, these sneakers feature a combination of leather and suede, offering both style and comfort for a fashion-forward touch—all for under £100