H&M’s designer collaborations are notoriously difficult to get hold of but what if I told you you could shop it before everybody else? H&M is giving members the opportunity to win pre-access to the collection the night before it launches on April 18th. Forget fighting other shoppers for the pieces you want; you could be shopping the collection away from the crowds at the brand’s newly opened store on London’s King’s Road.

For those who need a recap, H&M recently announced its 2024 designer collaboration with Korean designer Rokh. The collection is set to launch next month and like all the H&M collabs that have come before, it’s set to sell out pretty damn quick. While prices are obviously higher than H&M’s high street prices, the designer collections make luxury fashion a whole load more affordable and introduces designer brands to a wider audience.

But it’s getting increasingly more difficult to secure the goods. Their most recent collections with Mugler, Rabanne and Simone Rocha all sold out within just a few hours. Many reported virtually queueing for hours, only to be left disappointed when they finally managed to gain access and discovered that almost everything had sold out. So TLDR: getting pre-access is a pretty big deal.

You have until April 7th to enter the giveaway, and all you need to do is sign up to become an H&M member. There are tons of benefits to being a member, like earning vouchers when you shop, getting pre-access to sales and exclusive discounts, so not only could you be shopping H&M x Rokh before anyone else, but you’ll save money too.

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