COS AW21: COS Showcased Its New Look at London Fashion Week (and You Can Shop it Now)

This week, COS staged its first ever show at London Fashion Week (LFW) in a bold move that signified a new direction for the brand.

The high street label presented a hybrid of its womenswear and menswear AW21 collections at London’s Roundhouse venue, with model Edie Campbell walking in the show that was livestreamed online.

While COS’ collections are always sharp and chic, the latest has been created with “meticulous construction” and “craftsmanship made for longevity.”

Highlights include cobalt floor-length dresses and cosy coats in the same hue, teamed with contrasting neon yellow accessories. Of course, timeless neutrals and chic black appear too.

For those who love the label for its minimal and effortless pieces, there’s more to love in this collection.

Texture plays a large part, with faux fur accessories, silky dresses and leather skirts making their mark, while the silhouettes are sharper than ever.

It comes alongside a campaign, which stars Jodie Turner Smith and activist Janaya Future Khan in the new collection.

The move aims to set COS apart from its sister brands H&M and Other Stories, while still remaining accessible and affordable.

While the majority of shows at LFW showcased their SS22, COS’ collection is available to buy straight from the catwalk right now so no waiting around.