Ultraboost Light Shoes

LIGHT BOOST IS OUR MAIN INNOVATION UPDATE. FOR THE DESIGN DIRECTION WE FOCUS ON HOW THIS NEW TECHNOLOGY CAN RESONATE WITH THE PROPERTIES OF BUBBLES, BLOATED OBJECTS AND BOAT-SHAPED GEOMETRIES. REGARDING OUR DESIGN INSPIRATION, WE LOOKED AT AIR FOLD BLOATED ONE MATERIAL OBJECTS, AND HOW THE CEILING OF THESE FIGURES BRINGS BACK A VERY DISTINCTIVE CHARACTER OF PRECISION AND TECHNICAL FINISHES. LOOKING AT THAT AND THE MOULDING OF TIRES, WE FIND A CERTAIN UN-DESIGNED DESIGN LANGUAGE THAT COMES WITH THE AESTHETICS OF UNPOLISHED PROTOTYPES AND RAW MATERIALS. WE CHOSE THIS DESIGN LANGUAGE, SINCE LIGHT BOOST IS OUR BRAND NEW / NEVER USED BEFORE MATERIAL INNOVATION UPDATE, THAT SHOULD LOOK LIKE IT CAME STRAIGHT FROM THE PRESS, FROM THE TESTING LAB, DIRECTLY INTO THE HANDS OF THE CONSUMER. WITH THE NEW PROPERTIES OF LIGHT BOOST, WE HAVE NEW OPPORTUNITIES FOR SCULPTING AND PRECISION OF THE SURFACE, TO BE ABLE TO CREATE SUCH PRECISE PIN-LINE EXECUTIONS TO BRING BACK THE TECHNICAL INTEREST ONTO THE