D iscover the incredible story behind the world’s first practical waterproof wristwatch — the Rolex Oyster — and how it became a symbol of endurance, innovation, and adventure.
In 1927, pioneering swimmer and philanthropist Mercedes Gleitze made history as the first English woman to swim the English Channel. When controversy cast doubt on her achievement, she set out once more on her legendary Vindication Swim — an event that would forever change the future of watchmaking.
Watching closely was Hans Wilsdorf, founder of Rolex, who saw the perfect opportunity to prove the durability of his new invention. He gifted Mercedes the Rolex Companion Oyster, asking her to wear it during her second Channel attempt. After more than ten hours in icy waters, Mercedes was forced to abandon the swim — but her Rolex emerged in perfect working order, keeping flawless time.
From that day on, Rolex aligned itself with explorers, athletes, and professionals pushing the limits of human achievement — a philosophy that still defines the brand today. This milestone historical timepiece is a highlight of the Important Watches sale taking place at Replica Shoes 's Geneva on 9 November.
