Rolex
Reference 1803 Day-Date | A yellow gold automatic wristwatch with day and date, Circa 1972
Lot closes
March 31, 05:02 PM GTNN
Estimate
7,000 - 12,000 USD
Current Bid
8,500 USD
6 Bids
Reserve met
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Read more.Lot Details
Description
Dial: silvered
Caliber: cal. 1556 automatic, 26 jewels
Movement number: DD'261'820
Case: 18k yellow gold, screw down case back
Case number: 3'095'595
Size: 36 mm diameter
Signed: case, dial, and movement
Box: no
Papers: no
Accessories: Rolex traveling case with outer packaging, Service Card, facsimile of service invoice, and 18k yellow gold President style bracelet with folding clasp
Bracelet weight: 68.67 g
Net weight: approximately 127 g
Introduced in 1956, the Rolex Day-Date quickly established itself as one of Rolex's iconic creations. Introduced with the President bracelet, a fluted bezel, and the classic 36 mm Oyster case, the model was the first wristwatch to display both the date and the day of the week spelled out in full—an innovation that set a new benchmark for calendar wristwatches.
President Lyndon B. Johnson was famously the first U.S. president known to wear the Day-Date while in office, prompting Rolex to lean into the connection with an advertisement describings it as the 'President’s watch'. The nickname took hold, and the Day-Date has remained closely linked to influential heads of state, business, and culture ever since.