Higher Hermès Bag Prices in 2026: What You Need to Know
Hermès raises prices for its most popular bags to kick off 2026.
What you need to know about higher Hermès bag prices in 2026.
How Much is an Hermès Bag?
Hermès is entering 2026 with another round of price increases across its most popular handbags. After several years of steady annual adjustments, leather Birkin and Kelly bag prices have now risen again in both the U.S. and Europe. The most notable movements affect core sizes like the Birkin 25, Birkin 30, Mini Kelly, and Kelly 25, which continue to anchor both boutique demand and the secondary market.
In the United States, Birkin and Kelly price increases generally ranged between 6.3% and 8.9% year over year, depending on size and leather. European increases followed a similar pattern, often between 7% and 9%, while Hermès continues to narrow internal price differences across leathers and constructions in certain Kelly sizes.
Recent Replica Shoes ’s market performance underscores how resilient demand remains despite higher boutique pricing. Birkins and Kelly bags continue to be the most popular Hermès bags at Replica Shoes ’s, with sales growing 44% in 2025 compared with 2024 and up 55% since 2023. Average selling prices also rose approximately 35% in 2025 versus 2024, signaling that collector appetite has strengthened even as retail prices have moved higher.
While Europe still offers a lower entry point than the U.S. for many models, the gap continues to narrow as Hermès applies more consistent global pricing logic. The result is a market where annual increases have become expected, particularly for the brand’s most iconic silhouettes.
| Category | Insight |
|---|---|
| Birkin & Kelly Price Increase in 2026 | U.S. prices for core leather Birkin and Kelly bags rose between 6.3% and 8.9% in January 2026; Europe 7.3% to 9.4% |
| Factors Driving Price Increases | Increases follow tarrif-related U.S. adjustments in 2025 and limited production, brand prestige, currency fluctuations |
| Birkin 25 Price 2026 | $13,500 (U.S.) vs. €9,600 (Europe) |
| Birkin 30 Price 2026 | $14,900 (U.S.) vs. €10,600 (Europe) |
| Birkin 35 Price 2026 | $16,300 (U.S.) vs. €11,600 (Europe) |
| Mini Kelly 20 Price 2026 | $11,400 (U.S.) vs. €8,000 (Europe) |
| Kelly 25 Price 2026 | $13,700 (U.S.) vs. €9,600 (Europe) |
| Kelly 28 Price 2026 | $14,400 (U.S.) vs. €10,100 (Europe) |
| Secondary Market Impact | Birkins and Kelly bags remain the most popular bags at Replica Shoes ’s. Sales grew 44% in 2025 versus 2024 and are up 55% since 2023. Average selling prices rose approximately 35% in 2025. |
| Resale Pricing Context | Pristine Birkin 25 and Birkin 30 bags commonly trade around $28,000–$30,000, while leather Mini Kelly bags typically sell between $28,000–$33,000. Kelly 25 and 28 sizes often maintain premiums near 2.5x retail. |
| Collector Appeal | High demand persists due to exclusivity, craftsmanship, and rarity. |
2026 Birkin Prices
Hermès has raised the price of the Birkin 25 in Togo leather again. In the U.S., the price increased from $12,700 in May 2025 to $13,500 in 2026, a 6.3% increase. In Europe, the Birkin 25 in Togo rose from €8,950 to €9,600, a 7.3% increase.
Long-term, the Birkin 25 has moved from a $9,400 bag in 2016 to $13,500 today, illustrating how steady annual adjustments have reshaped the retail landscape.
Birkin 25 Price Table
| Year | USD | Change | Euro | Change |
|---|---|---|---|---|
| 2016 | $9,400 | 0.0% | €5,900 | 0.0% |
| 2019 | $9,850 | +4.8% | €6,600 | +11.9% |
| 2020 | $9,850 | 0.0% | €6,800 | +3.0% |
| 2021 | $9,850 | 0.0% | €6,800 | 0.0% |
| 2022 | $10,100 | +2.5% | €7,400 | +8.8% |
| 2023 | $10,400 | +3.0% | €8,050 | +8.8% |
| 2024 | $11,400 | +9.6% | €8,600 | +6.8% |
| 2025 | $12,100 | +6.1% | €8,950 | +4.1% |
| May 2025 (U.S. Only) | $12,700 | +5.0% | — | — |
| 2026 | $13,500 | +6.3% | €9,600 | +7.3% |
Birkin 30
The Birkin 30 in Togo leather increased from $13,900 in 2025 to $14,900 in 2026, a 7.2% rise. In Europe, pricing moved from €9,800 to €10,600, an 8.2% increase. As with the Birkin 25, annual price adjustments have become the norm since 2022, supported by strong global demand.
Birkin 30 Price Table
| Year | USD | Change | Euro | Change |
|---|---|---|---|---|
| 2016 | $10,900 | 0.0% | €7,000 | 0.0% |
| 2019 | $10,900 | 0.0% | €7,550 | +7.9% |
| 2020 | $11,000 | +0.9% | €7,750 | +2.6% |
| 2021 | $11,000 | 0.0% | €7,750 | 0.0% |
| 2022 | $11,300 | +2.7% | €8,150 | +5.2% |
| 2023 | $11,600 | +2.7% | €8,900 | +9.2% |
| 2024 | $12,500 | +7.8% | €9,400 | +5.6% |
| 2025 | $13,300 | +6.4% | €9,800 | +4.3% |
| May 2025 (U.S. Only) | $13,900 | +4.5% | — | — |
| 2026 | $14,900 | +7.2% | €10,600 | +8.2% |
2026 Kelly Bag Prices
Kelly pricing followed the same upward trajectory. The Kelly 25 in Togo Retourne increased from $12,600 in 2025 to $13,700 in 2026, an 8.7% increase. The Kelly 25 in Epsom Sellier rose from $13,200 to $13,700, a 3.8 percent increase. In Europe, Kelly 25 pricing across Togo, Swift, and Epsom is now harmonized at €9,600.
Hermès also updated pricing for the Kelly 28 in Togo and Epsom, both now $14,400 in the U.S., while European Kelly 28 pricing is aligned at €10,100.
Mini Kelly
The Mini Kelly remains one of the most in-demand Hermès bags globally. In the U.S., the Mini Kelly 20 in Epsom leather increased from $10,500 in 2025 to $11,400 in 2026, representing an 8.6% increase. In Europe, the same bag is now priced at €8,000, reflecting a 7.4% increase.
These continued increases reinforce the Mini Kelly’s position as one of the strongest performing bags at retail and resale.
Secondary Market Hermès Bag Prices
Secondary market dynamics remain consistent with boutique trends. Retail price increases continue to influence resale values, but demand for Birkin and Kelly bags in pristine condition remains strong.
Secondary market pricing trends at Replica Shoes ’s further illustrate this resilience. Birkins and Kelly bags remain the most popular Hermès bags at Replica Shoes ’s, and demand has accelerated rather than softened. Sales of Birkin and Kelly bags grew 44% in 2025 compared with 2024 and are up 55% since 2023. At the same time, the average selling price increased approximately 35% in 2025 versus 2024. These figures suggest that rising boutique prices have not dampened collector demand. Instead, they have reinforced the strength of the secondary market, particularly for iconic sizes and classic leathers.
Pristine Togo Birkin 25 and Birkin 30 bags continue to trade around $28,000 to $30,000 on Replica Shoes ’s marketplace, while leather Mini Kelly bags typically sell between $28,000 and $33,000. Kelly 25 and Kelly 28 bags remain near a 2.5x retail multiple, and the Kelly Pochette continues to command the highest premium, often exceeding 4.5x boutique price.
As boutique pricing moves higher in 2026, resale values are expected to adjust gradually rather than dramatically, with the strongest performance in classic leathers, neutral colors, and store-fresh examples.
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