9 Trending Beauty Products That Went Viral in 2022
TikTok made me buy it.
Do you remember when YouTube makeup tutorials first hit our screens and became our go-to for all things, hair, beauty and makeup?
Well move over YouTube thereโs a new kid in town, TikTok has become our one stop shop when it comes to sources of skincare, hair and makeup inspiration.
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If youโre anything like me you’ve spent endless hours scrolling through TikTok beauty trends and videos for the latest products that you simply must try.
By now, Iโm sure TikTokโs influence has convinced even the strongest of us to snap up a few new trending beauty products. Who am I to argue with millions of people who are saying I N-E-E-D this product in my life.
With new viral beauty trends emerging on daily basis there’s nowhere like TikTok to turn a product into an overnight sensation faster.
Just one video on TikTok can trigger a product to go viral and completely sell out overnight. And itโs not just online sales that are seeing increases โ products are also flying off the shelves in stores also.
The real treat of TikTok is that the trending products arenโt always ones that will break the bank, the products with glowing reviews oftentimes happen to be budget friendly and practical products.
TikTok does the best dupe videos where users will compare really high end beauty products with drug store alternatives, and you really get to see what is worth splashing on and where to save your pennies.
The only snag is, with the millions of viral videos of different makeupย tips, skincare journeys and beauty blunders, it can sometimes be hard to know the oneโs that you should get and the ones you should pass up on.
After all everyoneโs skin and hair type is different and not every product will be worth getting for you, not every beauty hack will actually work on your skin and not every technique will suit you.
As it can be hard to know which trending beauty products are actually worth trying, weโve rounded up some clear stand out beauty products that have been approved and sworn by the masses.
Keep scrolling for the most popular beauty trends of 2022 so far, all of which have went viral on TikTok.
Come back for updates as the year goes on!
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Shop the trending beauty products of 2022
Dior Addict Lip Glow Oil, ยฃ30, John Lewis buy now
This Cherry infused oil nourishes your lips all while giving them an alluring shine.
Anastasia Beverly Hills Brow Freeze, ยฃ18.40, LookFantastic buy now
This is an extreme hold laminated-look sculpting wax, a favourite of MUA’s used everywhere.
Revlon Salon One-Step Hair Dryer and Volumiser, ยฃ62.99, Boots buy now
This affordable styler is designed to dry hair, boost volume and add shine. Right now the hashtag #revlonhairdryerbrush has over 383 million views on TikTok and I can confirm it gives the bounciest DIY blow-dry.
The Ordinary AHA 30% + BHA 2% Peeling Solution, ยฃ6.30, LookFantastic buy now
This exfoliating facial treatment was formulated to tone and re-texturise skin complexion and TikTok users swear by it, at under ยฃ7 its definitely worth a try.
Pat McGrath Labs PermaGel Ultra Glide Eye Pencil, ยฃ26, Pat McGrath Labs buy now
These ultra-versatile longwearing Eye Pencils are available in both glimmering pearlescent and smokey matte finishes, the ultra-smooth gel formula glides on seamlessly.
Revlon Volcanic Stone Oil-Absorbing Roller, ยฃ12.99, LookFantastic buy now
Do you have a oily T-Zone? This revolutionary beauty device removes shine and oil from the skin all while preserving your makeup. It’s all thanks to the super absorbent volcanic stone rollerball, which can be removed and rinsed for endless uses. It’s magic.
K18 Leave-In Molecular Repair Hair Mask 50ml, ยฃ55, LookFantastic buy now
Packed with a plethora of beneficial ingredients, namely their uniquely patented K18Peptideโข, their hero product is a mane-changer โ I really noticed the difference in my hair.
Rare Beauty Soft Pinch Liquid Blush, ยฃ19, SpaceNK buy now
Did you know Selena Gomez created Rare Beauty? And we couldn’t be more thankful, the liquid blushes are amazing. A little goes a long way with this product, it blends seamlessly into your skin and comes in a radiant or matte finish.
Maybelline’s Sky High Mascara, ยฃ11.99, Superdrug buy now
Say hello to perhaps the best mascara we’ve ever used, it’s super lengthening, super volumising and manages to extend every lash from root to tip. This very affordable product should be added straight to your basket if you want sky’s the limit lashes.
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