We all love hair masks, but how often do you need to use them?

If you’ve been colouring your hair for years or using straighteners to do your hair every morning, your hair may be feeling dry, brittle and damaged.

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As an increasing number of consumers are becoming more conscious about their hair health, recent research suggests that the hair care market is expected to continue its growth trajectory.

The increasing popularity of hair masks is a testament to the growing trend toward conscious hair care. I can barely go on TikTok without seeing videos about Rosemary Hair Oil, but there’s still a place for more traditional hair masks.

These deeply nourishing hair products have become powerful tools in the quest for healthy and lustrous hair. 

It’s important to understand which type of mask suits your hair type and the best practices for using them before incorporating them into your hair care routine.

Using hair masks the wrong way can lead to adverse effects, such as making your hair greasy or weighing it down. But when used correctly, a hair mask can deeply nourish and repair your hair, leaving it healthier, shinier, and more manageable.

So, before you dive into the world of hair masks, take the time to research and understand which type is right for you and how to use them correctly.

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Can you use a hair mask everyday?

Using hair masks on a daily basis can lead to excessive saturation of the hair, causing it to become fragile and prone to breakage. 

How often should you use a hair mask?

It is advisable to limit the frequency of hair mask application to once or twice a week, preferably following a hair wash. This helps prevent damage and maintain healthy hair.

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Do you use a hair mask instead of conditioner?

Hair masks and conditioners serve different purposes and are not interchangeable.

While a conditioner provides light hydration and manageability to hair after washing, leaving a thin layer to maintain moisture for a few days, a hair mask provides deeper hydration and repair. 

It is important to note that using a hair mask as a substitute for conditioner on a daily basis can result in over-moisturized hair that is limp and lacks volume.

Do you use a hair mask before or after shampooing?

For maximum effectiveness, it is recommended to apply your hair mask before using conditioner. This is because shampooing causes the hair follicles to open up, allowing the conditioning ingredients in the mask to penetrate deeply into the hair strands.

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Shop Hair Masks

Masque Quintessence, £88.50, Leonor Greyl Paris – Buy now

Olaplex Hair Perfector No. 3 Repairing Treatment, £28 – Buy now

Like a Virgin Hair Masque, £35,Coco Eve – Buy now

Art of Hair Ultimate Reset Masque, £61, Shu Uemura – Buy now

Reflection Masque Chromatique Fine Hair Mask, £27.23, Kérastase – Buy now