Fed up with splurging on designer perfumes? Primark has a seriously good collection of incredible fragrances that smell just like your favourite luxury scents. It feels like designer perfumes are just getting more and more expensive. Most of our favourite perfume brands will set you back around £100 a bottle and often more. At the rate I go through perfume, this really adds up. Should we really have to spend a fortune to smell nice though?

Time and time again we associate designer brands and hefty prices with quality, but this doesn’t always have to be the case, especially when it comes to fragrances. More and more high street brands are bringing out far cheaper perfumes and Primark is the one I’m watching of late. While we’re all familiar with the likes of M&S, Zara and H&M doing great affordable fragrances and offering dupes of our favourite designer brands at a fraction of the price, I wasn’t aware Primark was also involved in the action. That is until now.

So, I decided to do a deep dive and test some of their most popular fragrances to see how they compare to the designer brand counterparts. Interested? Keep scrolling for my favourite Primark fragrances that are dead ringers for some of our favourite designer fragrances. Next, check out the best Next perfume dupes and best Zara perfume dupes.

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Best Primark perfume dupes

The OG: Victoria’s Secret Bombshell

Bombshell Eau de Parfum, £45, Victoria’s Secret buy now

The Dupe: Primark Wild Passion

Wild Passion, £4.50, Primark buy now

The first thing I noted when I smelled Wild Passion is that it’s a dead ringer for Victoria Secret’s Bombshell. With notes of peony combined with Madagascan vanilla and sunstruck pine, it’s not hard to see why the two are so similar. Both scents are clean, floral, and sweet, so if you’re looking to save yourself some cash, this is a great alternative.

The OG: Viktor Rolf Flowerbomb

Viktor Rolf Flowerbomb, £52, Look Fantastic buy now

The Dupe: Primark Wild Azalea

Wild Azalea, £6, Primark buy now

Viktor Rolf’s Flowerbomb was such a popular scent when I was growing up, I’d know it anywhere. It boasts top notes of tea, bergamot, freesia, with jasmine, amber, and patchouli. It’s a beautiful rich perfume and the dupe Wild Azalea is a great alternative IMO. Can you believe it’s only £6?!

The OG: Prada Candy

Prada Candy Eau de Parfum 30ml, £59.90, Sephora buy now

The Dupe: Primark Powder Blush

Powder Blush Eau De Toilette, £4.50, Primark buy now

Prada Candy contains rich notes of creamy white musk, intoxicating benzoin and addictive carameto which create this distinctive eau de parfum. If you are a fan of the scent, Powder Blush is a fantastic alternative at a very bank balance friendly price.

The OG: Gucci Flora

Gucci Flora Gorgeous Gardenia Eau de Parfum 50ml, £80.75, John Lewis buy now

The Dupe: Primark Soft Rose

Soft Rose Eau De Parfum 50ml, £6, Primark buy now

Gucci flora is a classic, it has a beautiful floral yet delicately sweet scent, and it comes in the most pretty of bottles. Needless to say, I was thrilled to find the £6 version at Primark and it really packs a punch. At that price, you really can’t go wrong really can you.

The OG: Maison Francis Kurkdjian Baccarat Rouge 540

Maison Francis Kurkdjian Baccarat Rouge 540 35ml, £150, John Lewis buy now

The Dupe: Primark Taboo

Taboo Eau De Parfum, £3, Primark buy now

Possibly one of the most coveted perfumes on the market, Maison Francis Kurkdjian Baccarat Rouge 540 is a truly beautiful perfume. It’s described as having an amber floral and woody breeze and Taboo is a genuinely good alternative. For anyone who can’t quite justify £150 on a bottle of perfume, this is a super alternative that will have you smelling beautifully while keeping you on that all important budget. The best bit? It’s only 20ml, so perfect for even the smallest of handbags.

The OG: Mugler Alien

Mugler Alien Refillable Eau de Parfum, £92, Boots buy now

The Dupe: Primark Lilae Haze

Lilae Haze, £6, Primark buy now

There has been so many different iterations and dupes of Mugler’s Alien but I’m happy to report this is one of the best that I have tried. This dupe, like all dupes, won’t be as long-lasting as the original, but when you’re making a saving like this, what’s an extra spritz or two a day? Consider me converted.