H&M Studio AW23 Has Landed - Shop These Pieces First

H&M has today launched their AW23 Studio collection, and I’m sharing the best pieces from the exciting new drop. The new collection marks 10 years of H&M Studio, after the high street brand first launched the biannual limited edition line back in 2013, and trust me when I say it’s a good’un. Described as H&M’s “most directional, fashion-forward offering” by H&M’s Head of design and creative advisor Ann-Sofie Johansson, the latest Studio collection offers a selection of monochromatic, tailored and sophisticated pieces ready for the new season.

Inspired by sophisticated film noir heroines, highlights of the collection include an exaggerated pussybow blouse, a patent leather two-piece, embellished denims and an incredible gold bustier. There are accessories too, including an incredible oversized leather handbag, black leather gloves, mixed metal jewellery and a pair of pointed black stiletto boots that mean serious business.

“For Autumn, our design team has created a collection that feels pragmatic but poetic,” Johannson says. “Premium qualities feature throughout the collection with tailoring, outerwear, and decorated denim that you’ll fall in love with instantly, and wear over and over, for years to come.”

So which pieces will go first and where will it be available to buy? Keep reading for all the details. Next, read about the most inspiring fashion trends for AW23, the key boots trends for AW23 and our review of clothing rental app ByRotation.

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When will H&M Studio’s AW23 collection be available to buy?

The collection is available to buy now, as it dropped on September 28th. If you’re planning to make a purchase, I recommend moving fast as the key pieces won’t stick around for long! Check it out here.

Where can I buy H&M Studio’s AW23 collection?

H&M Studio’s AW23 collection is available to shop on hm.com. If you live in London, you might want to head into their Regent Street store (224 Regent Street W1B 3BR London) to make a purchase. From what I can tell, this is the only store which will be selling the collection.

Which pieces will sell out first?

I have a feeling this collection won’t stick around for long. My prediction is that the hourglass blazer and trouser suit, shimmering bustier top, wool hourglass coat, rhinestone-embellished jacket and jeans and cotton bow shirt will be amongst the pieces to sell out first.

These pieces align particularly well with the biggest trends for AW23, such as hourglass shapes, long black coats and metallics.