We all love ASOS, but if you’ve ever spotted that little tab on the website labelled Marketplace, you might be wondering what ASOS Marketplace actually is. If you haven’t heard about the platform yet, don’t worry sis. Here, I’m going to deep dive everything about ASOS Marketplace—what it is, how it works, and all you need to know.

Short for As Seen On Screen, ASOS initially started off by offering clothing imitations inspired by outfits seen on TV and in movies, but boy, have they come a long way since. It now stocks nearly 900 partner brands, including Other Stories, Monki and River Island, as well as having 13 brands of their own, like Reclaimed Vintage and COLLUSION (my personal favourites). In February 2021, ASOS also acquired Topshop after Arcadia, the retail group owned by Sir Phillip Green, went into administration.

The online retailer has continued to broaden its horizons over the years, and one area you may or may not know a lot about is ASOS Marketplace. If you’ve fallen in love with ASOS’ pieces (including their wallet-friendly prices), wait ’till you see what ASOS Marketplace has to offer. If you’re keen on thrifting or finding vintage ‘fits, the marketplace is right up your alley. So, let’s take a look at the ASOS’ lesser-known section.

If you want to score the best deals at ASOS, read more about ASOS sales dates in 2024 and find out how often does ASOS do 20% off next.

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What is ASOS Marketplace?

ASOS Marketplace is a platform where independent brands, new labels, and vintage sellers can sell their products. It provides sellers with access to ASOS’ global customer base and the opportunity to showcase their products.

There are over 900+ boutiques and brands selling their products on Marketplace from 50+ countries, so if you’re looking for something a little different, you’ve got plenty to choose from. Take a look at the trending indie brands like Christie’s Cupboard for vintage Y2K items, SYLK for vintage minimalist basics, and Wolf Vintage for workwears and jumpsuits with a pop of colour.

How does it work?

It works pretty similarly to ASOS, but you’re buying from an indie brand. You can ask the seller questions before you buy and each product listing will tell you where the product is coming from and the shipping costs involved. It’s like Depop or eBay, but under the ASOS brand.

To participate, sellers must meet requirements such as selling authentic products that meet ASOS’ quality standards. Once approved, sellers can create a shop and list their products, with ASOS Marketplace charging a 20% commission on each sale. Everything else, such as monthly subscription, live listings, and listing fees are free.

The platform offers a valuable opportunity for independent brands and boutiques to expand their reach and grow their businesses by tapping into ASOS’ established customer base.

When did ASOS Marketplace launch?

ASOS Marketplace was launched in late 2010, starting with a modest number of 20 sellers. While they haven’t explicitly said the inspiration behind the launching of the marketplace, we can make an educated guess based on their story.

With ASOS’ core values focusing on individuality, creativity, diversity, and authenticity in their branding, the marketplace was born to offer space for emerging designers and indie brands to share their unique styles with the world.

Also, ASOS goes beyond the established trends—they want to be every customer’s go-to for discovering new and unique trends that can’t be found elsewhere. And so, as per ASOS, working with small brands allows them to do that.

Is ASOS Marketplace different from ASOS?

Despite sharing a name with ASOS, the Marketplace operates independently, providing a distinct and separate shopping experience. Let me give you a quick breakdown of why ASOS is different from ASOS Marketplace.

Shopping on ASOS offers a familiar experience. They sell pieces from their home brands and those from established brands like Bershka and Pull&Bear, and they stock the items themselves. Also, they sort out everything from getting the items to your doorstep to the returns, queries, and other customer service issues you might have.

Meanwhile, ASOS Marketplace is different. Since independent sellers sell the items, you’ll deal directly with them for customer service and returns.

So, they’re basically siblings!

Another thing to note is that even though both ASOS and ASOS Marketplace can be found on the same website, you’ll need a separate account for the Marketplace to keep track of your purchases from independent sellers.

Is ASOS Marketplace authentic?

Yeeep. It upholds a strong commitment to authenticity, only allowing genuine fashion items to be bought and sold. ASOS Marketplace strictly enforces a zero-tolerance policy against the trading of counterfeit goods, and you’re offered support if anything does go awry. As their promise, whenever they see counterfeit goods or suspicious items sold, they will have it removed it right away.