Simone Rocha is the latest designer to collaborate with high street giant H&M, offering an affordable range set for release tomorrow morning.

Following in the footsteps of designers including Maison Margiela, Kenzo and ERDEM, the collection is highly anticipated and is set to be a sell out when it goes live in just a few hours time.

During a time when most of us find ourselves permanently in loungewear at home, the announcement couldn’t have come at a better time. While we await the return of normality, the collection is a reminder of the glamour, excitement and fun we will have in following the pandemic.

READ MORE: Everything you need to know about Simone Rocha x H&M

As many of us usually can’t afford to buy Simone Rocha’s designs (which come in at hundreds sometimes thousands), it’s our first and maybe only opportunity to get our hands on one of her coveted pieces.

H&M recently released images of the collaborative collection in all its glory. With pearl-embellished knitwear, glorious tulle dresses, tartan suiting, feather-covered shoes and city exclusive limited edition pieces, it doesn’t disappoint. Plus, the brands’ incredible new augmented reality campaign was escapism at its finest.

Here’s the first glimpse of the collection, including the womenswear, menswear and kidswear pieces.

For everything you need to know about the collection, including the exact release date, where you can buy it, sustainability and prices, read our full guide here.

Images courtesy of Simone Rocha x H&M

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