Wondering when the H&M sale is set to start? As a dedicated shopper of the brand, I keep tabs on when the sales start so I never miss out. If you’re looking to save some pennies, it’s a great idea to save your shopping for discount events too.

The sales tend to stick to a regular standard schedule, which makes predicting when they’ll start pretty easy. H&M is affordable at the best of times, but its sales are a great time to find a bargain.

The brand often comes under fire, whether it’s with accusations of greenwashing or for the aforementioned collections selling out before anyone can buy them, but I can say that it caters to every budget and style. Whether it’s their designer collaborations, Studio, or Innovation Stories collections, the brand consistently creates exciting, unique, and still affordable collections that are unrivaled on the high street.

As I spend my life researching high street fashion, I know plenty about sales season. So when does the H&M sale kick-off, how much can you expect to save, and how long will it last?

Next, while waiting for the next sale season, check out our edit of the best plus-size dresses that you can get from H&M. If you’re a fan of Zara, here’s our guide on when the next Zara sale starts too.

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When does the H&M sale start? Our prediction

The H&M sale is on now. You can save up to 50% off a huge number of pieces across womenswear, menswear, kidswear, homewear and beauty.

For future reference, it’s worth signing up for their exclusive membership to get special member prices and discounts, free of charge. Plus, you can get 10% off your first purchase and free delivery over £30 and free returns. You can read our article about the benefits of the H&M membership for more info.

How big are the discounts during the H&M sale?

It’s safe to say that H&M is generous when it comes to giving discounts. They vary, but this time around you can save up to 50% off. Sometimes the discounts even go up to 80% off, and you save even more if you’re a loyalty member. You can sign up for the brand’s newsletter to get first dibs on the sales, or sign up for its membership program for exclusive promos and to get rewards.

But even outside of the official sale dates, H&M offers discounted pieces on its site constantly. You can snap some up for from the brand’s Last Chance section.

When does the H&M Home sale start?

The H&M Home sale follows the same pattern as the regular sale. As well as the sale on right now, you can expect to get discounts on H&M Home during their summer sales and Black Friday.

H&M Sale Edit

Espadrille slides

Espadrille slides, now £9 – buy now

These espadrille slides are a summer dream! With their chic woven, fringe-trimmed crossover foot straps and a comfy canvas insole, they’re perfect for sunny days. The braided jute trim adds a touch of elegance, making them a must-have at this sale price!

One-shoulder padded bikini top

One-shoulder padded bikini top, now £3 – buy now

Get ready to turn heads at the beach with this one-shoulder padded bikini top. The asymmetric cut and double spaghetti strap are so stylish, while the lightly padded cups provide great support and shape. No fasteners mean it’s super easy to slip on and off – grab it while it’s on sale!

Washed-look ribbed top

Washed-look ribbed top, now £10 – buy now

This washed-look ribbed top is the ultimate blend of casual and chic. Its square neckline and long sleeves are perfect for any season, and the fitted design accentuates your shape beautifully. Snag this versatile piece at a discount now!

Flared viscose trousers

Flared viscose trousers, now £15 – buy now

Elevate your wardrobe with these stunning flared viscose trousers. The high waist and tailored fit are super flattering, and the concealed button and hook-and-eye fastening keep the look sleek. The flared legs add a touch of drama – don’t miss out on this sale!

Frill-trimmed poplin blouse

Frill-trimmed poplin blouse, now £18 – buy now

This frill-trimmed poplin blouse is all about feminine charm. The deep V-neckline and covered buttons are so elegant, and the scallop-edged frills with broderie anglaise are simply adorable. It’s a steal at this sale price!

Gladiator sandals

Gladiator sandals, now £5 – buy now

Step into summer with these stylish gladiator sandals. The open, square toes and metal embellishment on the wide foot strap add a trendy touch, while the long, narrow straps that tie around the ankle are just perfect. Grab these chic sandals while they’re discounted!

Crochet-look bucket hat

Crochet-look bucket hat, now £6 – buy now

Stay cool and stylish with this crochet-look bucket hat. The rounded crown and sloping brim offer great sun protection, and the grosgrain sweatband adds a touch of comfort. It’s the perfect summer accessory, especially on sale!

Oversized lyocell-blend dress

Oversized lyocell-blend dress, now £21 – buy now

This oversized lyocell-blend dress is a breezy delight! The deep, gathered V-neckline and 3/4-length balloon sleeves are so relaxed and comfortable. Delicate piping at the waist and hips adds a subtle elegance – perfect for a casual chic look. Snatch it up while it’s on sale!

Rectangular sunglasses

Rectangular sunglasses, now £7 – buy now

Protect your eyes in style with these rectangular sunglasses. The plastic frames and tinted UV-protective lenses are both fashionable and functional. They’re a must-have accessory at this amazing sale price!

Chunky slides

Chunky slides, now £6 – buy now

Add some edge to your summer wardrobe with these chunky slides. The wide, adjustable foot strap in nylon and chunky, patterned soles offer both comfort and style. The 3 cm soles and 4.5 cm heel give you a bit of height without compromising on comfort – grab them on sale now!

String pouch bag

String pouch bag, now £19 – buy now

This string pouch bag is both cute and practical! The chunky, twisted handles and drawstring closure make it a stylish choice for everyday use. Its compact size is perfect for carrying your essentials – get it while it’s discounted!

Loose-fit shirt

Loose-fit shirt, now £11 – buy now

Stay effortlessly chic with this loose-fit shirt. The collar and buttons down the front give it a classic look, while the pleated yoke at the back adds a touch of sophistication. The slightly longer hem at the back is perfect for pairing with leggings or jeans. Don’t miss out on this sale!

Draped dress

Draped dress, now £17 – buy now

This draped dress is a wardrobe essential. The small stand-up collar and long sleeves create a sleek silhouette, while the pleats at the waist add a flattering draped effect. Perfect for any occasion, especially at this sale price!

Cotton shirt dress

Cotton shirt dress, now £8 – buy now

This cotton shirt dress is the epitome of casual elegance. The loose-fitting bodice and fitted skirt combine comfort with style, and the buttons down the front make it easy to wear. It’s a versatile piece you’ll love – especially on sale!

Straw bucket bag

Straw bucket bag, £19 – buy now

This straw bucket bag is summer perfection. The braided paper straw and decorative fringes give it a fun, boho vibe, while the drawstring closure keeps your belongings secure. It’s a stylish accessory at a fantastic sale price!

Twist-detail off-the-shoulder jumpsuit

Twist-detail off-the-shoulder jumpsuit, now £19 – buy now

Make a statement with this twist-detail off-the-shoulder jumpsuit. The fitted bodice and twisted detail at the bust create a stunning silhouette, while the wide, straight legs add elegance. Perfect for any occasion, and it’s a steal at this sale price!